There is a language inherent in every social media site, each a little different than the others. Each site has its own fan base, its own group of followers, and its own goals for what they want the page to be. That is why it is so important for those that are running pages, considering running or who want to build their client base to know and understand the nuances between each. This can take time and effort to understand but can be very beneficial when it comes to conversion rates and profit margins.
Language is also important when it comes to credibility on a site. For instance, talking about tweeting when you are on SnapChat trying to get SnapChat views can be very confusing to your audience. They are going to know what SnapChat views are versus what shares or retweets mean and this can make you look disconnected at best and at worst, it can demean your credibility on these pages. Therefore, those that want to get the most from their pages, especially their social media pages for business, should be sure to learn the nuances of each.