If you own a business, you’d think that 10-second videos are insufficient for you to share information about your product.

However, with Snapchat, this can be your strength.

From your account, your Snapchat followers will be interested to know what’s going on with you and your product. On top of that, your Snapchat posts will be deleted after 24 hours. This will keep your followers hungry for more.

Knowing how to use this feature into a moneymaking feat is not impossible, but not many seem to get the science right. It’s important for you know that your Snapchat followers are genuinely interested in you and your product as well as loyal to your brand.

These are the ones who are going to be your customers and help spread the word about your business and product. Having a direction or theme for your Snapchat account will help people to continue being interested. It’s okay if you deviate from the direction by posting something personal every once in a while, but if you want to use your Snapchat as one of your marketing tools, you need to make sure that you’re doing it right.

By posting memories or moments throughout your day, your Snapchat followers will feel like they’re a part of your life, whether personal or business-related. This creates a special bond that conventional marketing tools don’t provide.

Make sure you thoroughly plan the steps and direction you’re going with before you start posting regular stories on your Snapchat account.